About me
CURRENTLY
Exploring and prototyping AI-driven projects:
1) Personalized, async onboarding and learning for distributed teams
2) Training tool focused on movement feedback and adaptive progression
3) Passion Project: a boutique, punk-esque, sustainable alternative to synthetic athletic wear
PREVIOUSLY
Led product, strategy, and design at Co. Society — taking a browser-based 3D workspace for distributed collaboration from idea to release.
CONNECT
Let’s connect if you’re interested in product design, strategy, or AI — from building high-trust teams to creating products that make work more human and growth more sustainable.
BACKGROUND
5 years as a Product Leader at the intersection of gaming, 3D, web, AI, and collaboration tools.
12+ years as a Brand Strategist, Strategic Planner, and Creative Lead.
PROFILE
Curious, Pragmatic, Persistent
VALUES
Humility, Honesty, Equality
APPROACH
Principles > Frameworks
Think Big, Test Small, Learn Always
The environment is the product; the product is the outcome
FASCINATION
Behavioral science, culture & fandom, semiotics, design & narrative, social capital, distributed leadership, duality, AI.
ASPIRATION
To transition from a chimpanzee economy and culture to a bonobo one, an economic system that promotes cooperation and competition with equal opportunity for all
ME
🇸🇪🇨🇦🧙♂️🏂🏒🏋️📚👨💻🤖📈
said about me
I worked closely with Philip from July 2022 to November 2024 at Co. Society, where I was CTO and he served as CPO. Together, we tackled one of the more ambitious challenges in tech: building a bleeding-edge 3D immersive collaboration platform for the enterprise. This went beyond just building a great product — it was a category-defining vision that required balancing bold innovation with practical market and user realities.
Philip was instrumental in shaping that vision. His approach to product was deeply rooted in market insight, user empathy, and razor-sharp prioritization. We worked side-by-side on a number of strategic and operational decisions — from navigating the complexity of enterprise sell-in/sell-through to aligning product positioning with user value delivery in entirely new territory. Dealing with the intersection of Art and Tech, as well as 3D and AI, whilst reinventing virtual collaboration is no small thing. He was constantly mapping the business, user, and technical landscape, and connecting the dots to define a product roadmap that actually made sense in a highly fluid environment.
What truly stood out was his ability to synthesize brand strategy, user needs, and technological complexity - and communicate that across every level of the organization. Whether pitching to execs, aligning with sales, or collaborating with both engineers and designers, Philip brought clarity and conviction. His strong design leadership, paired with a deep understanding of the applications of 3D, AI, and the evolving tech ecosystem, made him a great strategic partner.
If you're considering working with Philip as a product strategist, CPO, or product leader, I cannot recommend him highly enough. He brings the rare combination of vision, strategy, a lot of patience and persistence, and execution, with the communication skills and leadership presence to actually make it all happen. I’d certainly work with him again in a heartbeat!
I worked with Philip over the past three years at Co.Society. We were both part of the executive leadership team — I was COO and Philip was CPO — and we worked closely across operations, product development, leadership, and scaling the business.
Philip is incredibly driven and passionate about what he does. He’s fully committed to his work, always on the lookout for new insights, and great at sharing those with both the team and the leadership group. He has a rare talent for balancing big-picture product vision and strategy with staying hands-on in day-to-day product operations, which is crucial in a fast-paced, growing company like ours.
For me personally, Philip has been an invaluable sounding board and partner. He’s a great listener, asks thoughtful questions, and always brings fresh ideas and perspectives. Even when something’s been outside his direct area, he’s taken the time to understand and contribute in a meaningful way. We’ve shared a lot of responsibility over the years and have always worked well together to tackle whatever came our way.
Philip is a respected leader who brings a calm, collaborative approach, even under pressure. He’s a fantastic colleague: warm, curious, committed, and always ready to go the extra mile.
He’s made a real difference in the organisation, and I’d happily work with him again any day.
Philip approaches problems as an opportunity to think differently, with a strategic and curious mindset.
I always look forward to our discussions and his ability to challenge the way you think, and how creative solutions can help solve business problems.
Philip guided two of our shopping centres through a purpose-driven marketing exercise, ending in the development of the centres’ Brand Cause. In doing so, the shopping centre management, leasing and marketing teams’ brand messaging and activations helped them better connect with their community. As Philip described it, ‘To be the best in the community by being the best for the community.’
His thoughtful process not only helped the teams identify their Why; Brand Cause, he also provided the tools they needed to translate it to all facets of their business. They are now driven to connect, grow and make a difference in their respective community with the Brand Cause igniting their brand stories.
The response from visitors, tenants, community stakeholders and local media have been nothing but positive—elevating the centres’ reputations as community leaders.
From some of my first conversations with Philip I was really engaged by his perspective and approach to brand strategy, purpose and human behaviour.
It's an easy decision for me to bring him in on various projects I am working on for my clients as he brings fresh ideas, thoughtful frameworks, and practical actions for a business to take as they build their purpose driven brand.
As a bonus, he is also a really good writer - a skill that is worth its weight in gold these days.
Tamara Eberle, Master Facilitator
I had the pleasure of working with Philip as a creative planner during my stay at the brand experience agency Occasion.
I still miss the countless discussions we had trying to reach a deeper understanding of the business challenges at hand, which often proceeded into even deeper reflections on the very nature of our changing society.
Philip doesn’t divide between work related matters and his own personal interest in trying to understand the world – it’s all part of the same equation.
I guess that is the real meaning of ”getting your hands dirty”; to really immerse yourself in a task to the degree that you start relating to the issue on an emotional level.
This requires you to be well read, strategic, immensely curious, open minded, creative and social – all of which are defining characteristics of Philip as a person.
— Martin Lee, Sr. Creative Strategist, Mentor
I have been working with Philip both in his role as Creative Director and as a Strategic Planner at Occasion Brand Experience.
Philip is highly creative with a strategic mindset and a hard working guy with the ability to focus both on user experience, and digital solutions.
I would strongly recommend Philip as a communication professional and a strategic partner.
— Farid Al-Ghussein, CEO & Founder
Philip is truly dedicated to solving problems and does not stop until the best possible solution is presented. And most important - delivered.
Philip is as much dedicated to the creative process as the business development process where one need to invest time and have the right tools for understanding how the clients business works in practice.
A great person to have in a team who's firm, professional, sharp and great at asking the difficult questions. Looking forward to work with Philip again sometime in the future!
— Henrik Grape, Marketing Director
Quick, smart, inquisitive and with an unusual understanding of business despite his role with a mostly creative focus.
Philip is one of the people I have stayed in contact with, as much for my sake as for his. He constantly challenges my way of thinking and keeps me on my toes.
I wouldn't mind working with him again. Quite the contrary.
— Ola Cronholm, Sr. Strategist, Mentor
Philip is a natural creative and an advanced trouble shooter who thrives with difficult tasks and near impossible deadlines.
Working with Philip is a pleasure since he is quick, smart and walks the talk. Always delivering with high quality and the best for the client at mind.
— Christian Cabau, Marketing Director
Philip is a very creative person with a deep knowledge of how infomercials and other motion content can add to the business.
On top of that he always thinks of how to make the production cost efficient and also how he can make the process from idea to production as smooth as possible for us as clients.
I would highly recommend Philip, both as business partner for his creativity and business mindset.