Featured projects

External / Brand Experience

Michelin

Leading the creative team, supporting Michelin Nordic in launching their new generation of winter tyres. This is the creative solution that won us the assignment.

IN SHORT

Over a two month period, Michelin hosted 700 participants: retailers, press, media, selected customers and influencers, to experience the Next Generation Michelin winter tyres.

Our assignment was to find a way to demonstrate the tyres and deliver on the Michelin’s long history of experience driven marketing. It had to be something the participants had never experienced before.

ROLE

Strategic Planner and Creative Lead

Clas Ohlson

Leading the creative team, supporting Clas Ohlson, the Nordic region’s largest department store, to communicate and activate their 100th anniversary celebration by creating their own, unique summer festival.

IN SHORT

We helped Clas Ohlson celebrate and tell their 100 y/o story in the form of a full-on, Summer Music Festival.

With the festival as our platform, we were able to accommodate and communicate to all of Clas Ohlson's 5000 employees, business partners, brand fans, and the local community of Insjön, Sweden, where the company was founded.

ROLE

Strategic Planner and Creative Lead

Clas Ohlson

Leading the creative team, supporting Clas Ohlson, the largest department store in the Nordic region, to communicate and deliver on their brand promise with a store on wheels.

IN SHORT

A pop-up store on wheels, traveling Scandinavia with the purpose of delivering on Clas Ohlson's brand promise "Always available delivering expert help when you need it".

We added "where you need it” to that promise, by showing up with a tailored product and service offer for specific seasonal occasions. We showed up at music festivals; camping ground; first day of school; boat launches, move in weekends etc.

ROLE

Strategic Planner and Creative Lead

Scania

Part of the creative team, supporting Scania, launched their new generation of trucks and services for the first time in 12 years.

IN SHORT

Over a three-month period beginning in September 2016, we helped Scania host more than 20,000 visitors, including members from the Press and Media, customers, and employees, to experience the Next Generation Scania trucks in a custom-built, state-of-the-art Experience space.

ROLE

Creative Producer

Fortum

Leading the creative team supporting Fortum, one of Sweden’s biggest energy providers, and Stockholm City, in generating PR and awareness for their new, jointly owned Biothermal Power Plant.

IN SHORT

This is the main campaign content, a guerrilla marketing activation in the form of Reverse graffiti to generate awareness and discussion around the many benefits of clean energy, and why investing tax revenue in a Biothermal Power Plant is a good long-term investment.

ROLE

Creative Lead

Occasion

A Showreel I made for my former Agency with a selection of client projects through the years.

I've been involved in all of the projects showcased in this film either as a Creative and/or Strategic Planner.

ROLE

Producer & Copy

dustin

Leading the creative team, helping Dustin, Sweden’s largest B2B and B2C provider of electronic goods and services, with their yearly Nordic Expo.

IN SHORT

Dustin Expo is the biggest IT and Electronics fair in Scandinavia, inviting both b2b customers and consumers over 3 days.

ROLE

Creative Lead

Google

Part of the team helping Google with their Google House activation in Stockholm.

IN SHORT

An exclusive, Scandinavian Brand Experience. Inviting carefully selected influencers to demonstrate and generate awareness around Google’s home, and other consumer products and services in a fun and interactive home environment.